What is SEO why does it matter?

Search engine optimization (SEO) is an important part of any successful website. It involves optimizing your site to make it easier for search engines like Google to find and understand the content on your pages. SEO can help boost your visibility in search results and drive more traffic to your website, which can result in increased leads, sales, and revenue. In this blog, we’ll explore what SEO is, why it matters, and the different things that Google looks for when ranking websites. We’ll also discuss how you can use keywords, alt tags, meta descriptions, heading structure, quality content, and a Google business profile to improve your SEO strategy. So if you’re looking to increase the visibility of your website online, read on to learn more about SEO.

What is SEO?

Search engine optimization (SEO) is the process of optimizing your website so that it appears higher in search engine results pages (SERPs). It involves making sure that your website’s content and structure are optimized for Google’s algorithms so that they can easily find, understand, and index your pages. This helps you boost visibility in SERPs and drive more traffic to your website.

Why does SEO matter? 

SEO matters because it can help boost visibility in SERPs and drive more traffic to your website. If your website is properly optimized for search engines, you will be able to rank higher in SERPs for relevant keywords , which can help you get more visibility and attract more potential customers. This, in turn, can lead to increased leads, sales, and revenue for your business.

What does Google look for in SEO?

Google looks for a variety of things when it comes to SEO. It takes into account the content on your page, how well structured the page is, and how well the site is optimized for mobile devices. Additionally, Google looks at keywords used throughout the website and in alt tags and meta descriptions to determine what topics your pages are about. Finally, they look at backlinks from other websites that link to yours as a sign of trustworthiness.


Heading structure plays an important role in SEO. Search engines use headings to understand the main topics of a page, so it’s important to make sure that you use headings in a logical order and include relevant keywords throughout. Additionally, including keywords in headings can help improve your ranking for those keywords in SERPs.

Alt tags and meta descriptions

Alt tags and meta descriptions are also important components of SEO. Alt tags are text that appear when an image can’t be displayed, and they should include relevant keywords to help search engines understand what the image is about. Meta descriptions are the snippets of text that appear beneath your page titles in SERPs, and they should be written with the intent to attract users to click on your link. Make sure you use keywords in these descriptions as well so that Google knows what topics your pages focus on.

Quality Content

Creating quality content is also essential for improving your SEO strategy. Search engines crawl through all of the content on your website to determine what topics it covers, so make sure that you are creating content that is relevant and up-to-date. Additionally, aim to create content that is unique and engaging to help keep visitors on your website for longer.

Google My Business Profile

Creating a Google Business Profile is another great way to improve your SEO strategy. Having a profile on Google My Business will help you show up in the local listings section of SERPs, which can help you attract more local customers. Additionally, having a business profile helps search engines trust your website more and increases the chances of it appearing higher in SERPs. You should make sure to fill out all of the relevant fields in your profile and include as much information as possible about your business.

Search engine optimization (SEO) is an essential part of any successful website. It helps boost visibility in search engine results pages (SERPs), attract more potential customers, and drive more traffic to your website. To optimize your website for SEO, you should use keywords in headings and meta descriptions, create quality content, and make sure that the site is mobile-friendly and easy to navigate. Additionally, you should create a Google business profile to help boost your ranking in SERPs. By taking these steps, you can improve your SEO strategy and start seeing more leads, sales, and revenue for your business.

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